If you’re running an Ecommerce website, you might think that SEO (Search Engine Optimisation) isn’t a priority in your digital marketing.
After all, people who buy things online want to see photos and videos of the products they’re buying, not read about them.
So you might think that SEO isn’t as important as web design or flashy photoshoots.
But that’s often a big mistake. And here’s why:
If your customers can’t find you online, they can’t buy from you.
It’s that simple.
And the lower you rank in search results, the harder it is for them to find you.
What good, then, is a beautiful and responsive Ecommerce site if your customers can’t even get to it?
When it comes to getting to the top of search results (without using paid ads), SEO has always been the way to go.
The same goes for Ecommerce websites.
If you want to make to rank highly for your product or service keywords and show up on the coveted page one of Google search results, then you need proper SEO for your site.
And by the looks of it, this fact isn’t changing anytime soon.
Google processes over 3.5 billion searches every day (Internet Live Stats), with most people using Google to search for things more than 3 times a day (Moz). That’s a big market.
Clearly, if you want your Ecommerce business to succeed and be visible online, then you need to optimise it for Google search.
It all comes down to one word: visibility.
If your Ecommerce website isn’t visible at the top of search results for your product or service keywords, then chances are your customers will never find your site.
But don’t just take our word for it.
These industry stats should be enough to convince you:
If there’s one thing to take away from these mind-blowing stats, it’s that ranking highly on Google search results will give your Ecommerce business the best chance to succeed.
And good SEO is the way to do that
The great news is that investing in SEO provides more benefits than just better visibility in search results.
Here are the other benefits of SEO for Ecommerce websites:
Getting started with SEO these days is far easier than it was years ago.
There are tons of information online and dozens (if not hundreds) of experts out there. But with so much information and tools to choose from, it’s also easier than ever to fall down a rabbit hole and get lost.
To help you get started on the right foot, here’s what we recommend you do:
1. Learn the fundamental SEO principles.
SEO has been around a long time, and it has changed a lot since it first started. Before starting your SEO journey, you need to know its fundamental principles and concepts. Here are some comprehensive guides we think will help:
2. Get the right tools.
SEO can be very technical, and it requires a lot of tools to get the right data, stats, and information to plan your campaign. And although SEO specialists works differently and use different tools, there are many tools that have become standards in the industry.
Some of these include:
Many SEO specialists use a mix of tools like these to make decisions and plan their campaigns accordingly. So make sure to find out what works best for your needs and budget.
3. Test, measure, and improve.
Although there are some techniques in SEO that have proven effective over time, there’s still a lot of trial and error in SEO.
No one outside of Google’s search team knows Google’s search algorithm exactly. Also, what works well in one industry may not be as effective for another.
So it’s important to experiment and keep a close eye on the results you’re getting. Always measure what you’re doing and make changes accordingly. Remember that SEO is a long game, and you often won’t see results immediately. But if you keep at it and do the right things, you can build momentum and keep heading in the right direction.
Don’t have the time or the energy to improve your Ecommerce site’s SEO?
Your best bet is to work with SEO and digital marketing experts.
Working with qualified and proven SEO specialists will help you get better results faster and more cost effectively. Because if you don’t know what you’re doing (or if you work with people who don’t), then you’ll likely waste a lot of money and time trying to get things right. By working with qualified SEO specialists, you can achieve positive results sooner and get your Ecommerce site to the next level faster.